Exceptional Pets

Elevating a Pet Brand Across Every Channel

From scroll-stopping visuals to billboard-ready campaigns, Haylie led creative direction across digital and in-store platforms.

Brand Identity Development

Developed a cohesive visual identity across social, blog, and print

Commercial Campaign Leadership

Directed and coordinated branded commercials for storewide campaigns.

What I did

Bringing the Brand to Life

Social Media Management

I managed daily content across platforms, built strategic calendars, and supported platform growth. I also provided live event coverage that helped bring store happenings directly to the digital audience.

Community Engagement

I engaged with pet owners across comments, DMs, and local event activations. My tone balanced expertise and warmth to reflect the values of a neighborhood-first brand.

Commercials & Campaigns

I coordinated branded commercials and local billboard placements, managing timelines, scripts, and creative direction to ensure brand consistency across all media.

Visual Content Creation

I produced lifestyle and product photography used across social media, Amazon listings, emails, and blog content — all aligned with the brand’s approachable, polished tone.

Copywriting & Messaging

I wrote blog posts, web copy, social captions, and product descriptions that informed, inspired, and converted — always in the voice of the Exceptional Pets brand.

Design Assets

I designed graphics for digital campaigns, email newsletters, and in-store signage. Each asset followed the brand’s clean, pet-friendly aesthetic to ensure consistency across touchpoints.

Content Highlights

Social Media Strategy & Design

I created social posts that are simple, eye-catching, and easy to connect with. Every design was made to match the brand’s tone while feeling fresh and scroll-stopping.

Photography & Visual Editing

I shot and edited every photo to feel soft, bright, and true to the brand. Each image was made to tell a story and capture a natural, easy feeling.

GRAPHIC DESIGN

I designed product mockups and lifestyle graphics that feel soft, clean, and warm. Each image was made to highlight the pets and help the brand feel friendly and modern.

Commercial Spotlights

Creative That Converts

From visibility to engagement, here’s how the work delivered.

Social engagement grew by...

Digital asset production increase by...

Follower count grew by...