What I did
Strategy, Creators, and Content
Led full-scope management of gifted, UGC, and paid creators on TikTok and Instagram, from sourcing and briefing to approvals and performance reporting, ensuring alignment with Slatkin + Co.’s brand tone and audience resonance.
Planned and executed influencer giveaways across key moments like Walmart launches and Autism Awareness Month, pairing product relevance with creator voice to drive reach, engagement, and cross-platform buzz.
Produced and styled content tailored to scent, season, and mood. Directed visuals across platforms to balance aspirational storytelling with high-performing creative suited for both organic and paid placements.
Designed and implemented an end-to-end influencer process, from briefing to analysis, with a focus on EMV, saves, shares, and reach. Built monthly performance reports and optimized campaigns based on data-backed insights.
Crafted platform-native copy for captions, hooks, and CTAs that highlighted scent profiles and seasonal drops. Ensured every post, giveaway, and UGC moment aligned with Slatkin's brand voice and retail strategy, from cozy winter candles to spring-forward launches.
Directed short-form video content designed for virality and platform retention. Oversaw shot lists, pacing, and transitions to reflect scent moodboards and campaign objectives, resulting in TikToks with up to 1.7M views and high EMV lift.