Mira Brands
Brand & Challenge
Mira wanted to tap into new audiences by producing short-form video and influencer-led campaigns designed to reach far beyond their existing followers.
Using coordinated email flows, social CTAs, and giveaways, Mira needed to turn content engagement into newsletter signups, product interest, and purchases.
From Amazon to Instagram, Mira needed cohesive content that felt real yet visually consistent, helping build recognition and credibility with customers.
What I did
Strategic Contributions
Developed an influencer gifting program by sourcing and building relationships with nano to mid-tier creators aligned with the brand’s family lifestyle audience.
Co-hosted monthly giveaway campaigns with similar brands targeting overlapping audiences to grow social following, increase brand visibility, and capture email subscribers for newsletter marketing.
Shot, edited, and published viral short-form videos, identifying a niche that resonated with the audience and developing it into a repeatable format for continued engagement and virality.
Produced clean, product-focused videos tailored to Amazon listings, optimized for customer trust and conversion.
Captured lifestyle and product imagery for seasonal launches, evergreen content, and promotional campaigns.
Designed branded visuals for email, social, and product pages, maintaining visual cohesion across all touchpoints.
Wrote and designed email newsletters that blended storytelling with promotions, increasing click-throughs by 48%.
Managed outsourced contributors and reviewed assets to ensure brand tone, quality, and creative consistency.
Developed cohesive campaign calendars aligned across email, social, influencer, and Amazon channels, ensuring messaging consistency and timing synergy.
Highlights
Influencer Seeding
Sourced talent and managed logistics for successful influencer activations that prioritized brand fit and audience alignment.
Content Creation
Developed multi-channel branded content across social, YouTube, website, and homepage placements to support product launches and brand visibility.
- EMV: $70.9K
- 2,130,955 Plays
- 61,747 Likes
- 1,038 Saves
- 395 Shares
- 11 Comment(s)
- EMV: $54.9K
- 1,224,553 Plays
- 38,132 Likes
- 730 Saves
- 226 Shares
- 4 Comment(s)
- EMV: $3.8K
- 259,749 Plays
- 1,297 Likes
- 21 Saves
- 6 Shares
- 1 Comment(s)
- EMV: $23.9K
- 85,220 Plays
- 11,088 Likes
- 138 Saves
- 21 Shares
- 5 Comment(s)
Co-Host Branded Giveaways
I planned and executed branded giveaways from start to finish, including concept development, influencer coordination, creative asset design, and post-launch engagement to grow reach and boost brand loyalty.
Outsourced Content
I sourced and managed UGC creators to produce content that felt natural, high-quality, and true to Mira’s brand. I wrote creative briefs, reviewed submissions, and made sure every piece matched our visual and brand goals.
Graphic Design
I designed marketing assets and brand visuals for Mira, creating graphics that supported campaigns, product launches, and promotions while maintaining consistent brand storytelling.
Email Newsletters
I wrote, designed, and sent Mira’s newsletters, tracking performance to optimize future campaigns while supporting launches, promotions, and brand storytelling.
Creative That Converts
