Exceptional Pets

Elevating a Pet Brand Across Every Channel

From scroll-stopping visuals to billboard-ready campaigns, Haylie led creative direction across digital and in-store platforms.

Brand Identity Development

Developed a cohesive visual identity across social, blog, and print

Commercial Campaign Leadership

Directed and coordinated branded commercials for storewide campaigns.

What I did

Bringing the Brand to Life

Social Media Management

I managed daily content across platforms, built strategic calendars, and supported platform growth. I also provided live event coverage that helped bring store happenings directly to the digital audience.

Community Engagement

I engaged with pet owners across comments, DMs, and local event activations. My tone balanced expertise and warmth to reflect the values of a neighborhood-first brand.

Commercials & Campaigns

I coordinated branded commercials and local billboard placements, managing timelines, scripts, and creative direction to ensure brand consistency across all media.

Visual Content Creation

I produced lifestyle and product photography used across social media, Amazon listings, emails, and blog content — all aligned with the brand’s approachable, polished tone.

Copywriting & Messaging

I wrote blog posts, web copy, social captions, and product descriptions that informed, inspired, and converted — always in the voice of the Exceptional Pets brand.

Design Assets

I designed graphics for digital campaigns, email newsletters, and in-store signage. Each asset followed the brand’s clean, pet-friendly aesthetic to ensure consistency across touchpoints.

Content Highlights

Social Media Strategy & Design

I created social posts that are simple, eye-catching, and easy to connect with. Every design was made to match the brand’s tone while feeling fresh and scroll-stopping.

Photography & Visual Editing

I shot and edited every photo to feel soft, bright, and true to the brand. Each image was made to tell a story and capture a natural, easy feeling.

GRAPHIC DESIGN

I designed product mockups and lifestyle graphics that feel soft, clean, and warm. Each image was made to highlight the pets and help the brand feel friendly and modern.

HAYLIE THATCHER