Built for Brands That Want to Be Seen.
From celebrity campaigns to viral content, I build brand visibility that drives measurable results.
CORE EXPERTISE
Manage full-lifecycle paid and gifted influencer campaigns, driving brand awareness, engagement, and creator alignment through strategic partnerships and PR-led influencer events.
Develop content strategies, managed social calendars, and grew online communities through engaging, brand-aligned storytelling.
I lead the creative process from concept to final content, producing branded visuals, UGC, and campaign assets that support business goals.
Produce high quality, scroll stopping photo and video content for product launches, lifestyle campaigns, social media, and e-commerce.
Write clear, engaging, on-brand copy for social, email, web, and campaign materials designed to inform, connect, and convert.
Create digital assets and support e-commerce content that strengthens product storytelling, brand consistency, and the customer shopping experience.
Influencer Marketing Process
A Proven System for Scale & Performance
Define campaign goals, budget, audience, messaging, KPIs, and brand guidelines.
Identify creators that align with the brand, audience, content style, and campaign objectives.
Review creator quality, audience fit, rates, usage needs, deliverables, and contract terms.
Build creative briefs, communicate expectations, manage content direction, and guide creator concepts.
Coordinate posting schedules, approvals, live links, deadlines, product delivery, and campaign execution.
Track performance, analyze results, pull insights, and apply learnings to improve future campaigns.
WORK EXPERIENCE
Led influencer campaigns with 500+ creators, scaling reach by 842% and executing high-impact talent partnerships, including celebrity campaigns with Elton John and Kathy Hilton.
Produced viral social content with 5M+ views, managed gifted influencer partnerships, and led product video shoots for social and Amazon.
